AI on a website is useful only when it solves a specific problem: it saves staff time, helps a customer find what they need faster, or lifts sales. "We added AI because everyone does" usually brings nothing. Below are five features that deliver real results, and how they are added to an existing or a new website.
1. An AI assistant or consultant
This is a chat in the corner of the site that answers on behalf of your company. It knows your products, services and terms because it works from your own data. A visitor can ask "which option suits me?" and get a clear answer with a link to the right page.
What it gives the business. Visitors do not leave just because they could not find an answer. Staff spend less time on repeated questions. Complex questions are handed to a person.
2. Smart search
Ordinary search looks for exact word matches. If a customer types "warm coat for winter" and the product is called "wool jacket", ordinary search finds nothing. Smart search understands the meaning of the query, handles synonyms, forgives typos and works across languages.
What it gives the business. Fewer "nothing found" pages, more products found. Search history also shows what people look for but cannot find in your range.
3. Product descriptions and translations
For a shop with hundreds of products, writing descriptions and translating them into three languages takes weeks. AI drafts the text from the product data: specifications, sizes, material. A staff member reviews and approves it in the admin panel. New pages and news are translated into Armenian, Russian and English the same way.
What it gives the business. New products go live faster, in every language. People stay in the process as the final editor, not as typists.
4. Lead qualification
Not all enquiries are equal. AI reads an enquiry from the site, identifies its type, urgency and rough size, asks follow-up questions when needed, and routes it to the right person. The manager opens an enquiry that is already sorted, with a short summary.
What it gives the business. Serious customers get an answer sooner, and the team stops losing time on unqualified enquiries.
5. Personal recommendations
The system looks at what a visitor has viewed and bought and suggests relevant products or services. This can be a "often bought together" block, a personal selection on the home page, or an offer by email.
What it gives the business. The average order grows, and customers find what genuinely interests them more easily.
How AI is added to a website
To an existing website
Often there is no need to rebuild the site. We first study its structure and data, then choose one or two features that will pay off fastest. The AI module connects to the site as a separate service and uses your catalogue, pages and documents. The current site keeps running the whole time.
On a new website
When the site is built from scratch, AI is designed in from the start. Data is structured so that search, recommendations and translations work without extra rework.
Price ranges in 2026
| Type of work | Example | Timeline | Approximate cost |
|---|
| AI feature on an existing website | assistant, smart search or descriptions | 2–4 weeks | 400,000 – 1,200,000 AMD |
| New website with an AI assistant | website, admin panel, AI assistant, several languages | 3–6 weeks | 900,000 – 2,500,000 AMD |
This kind of work often takes longer on the market. We move faster because we use proven modules and do not start from zero every time.
The figures are approximate. We give the exact price and deadline after a free estimate in 2–3 days; they are fixed in writing and do not change. You can pay after you receive the complete working system and confirm that everything matches your requirements. Larger projects can also be split into stages, each paid after acceptance.
What drives the price
- Number of features. One assistant is faster to build than an assistant, search and recommendations together.
- State of your data. A tidy catalogue speeds the work up; messy data has to be cleaned first.
- Technology of the current site. Adding AI to a modern site is simpler than to an old system.
- Integrations. CRM, warehouse, payments, email.
- Number of languages. Each language has to be tested separately.
A practical example: CargoFlow reads PDF orders from email (OCR), extracts the data, links it to drivers and vehicles, and calculates the route and pay automatically. On the Consulo platform, doctors and patients work with an AI assistant.
How we work
We sign an NDA before discussing details. You pay only after you receive the complete working system and confirm that everything matches your requirements. On larger projects payment can follow accepted stages. Design revisions are unlimited at the design stage. At handover you get technical documentation listing the languages and versions used, and the source code belongs to you. We follow international standards and provide a warranty and long-term support.
More on the AI and automation page.
Frequently asked questions
Do I need a new website to add AI?
Usually not. Most features connect to an existing site as a separate module. A new site makes sense when the old one is already slow or hard to maintain.
Which AI feature should I start with?
The one that solves your most painful problem. If you get many repeated questions, start with an assistant. If you have a large catalogue, start with search or descriptions.
Will AI slow down my website?
Not if it is connected properly. AI requests are processed separately, and the main page loads just as fast.
Is my data safe?
We decide which data is sent to the AI model and which stays only on your server. Personal data does not leave without a reason.
How long does it take to add AI to a website?
2–4 weeks on an existing site, 3–6 weeks for a new one.