Choosing Technology

Ready-made template or custom design

1 min read 23.10.2026
Ready-made template or custom design
Short answer

A ready-made template looks cheap at first, but your website ends up looking like hundreds of others, and the template's extra code slows it down. As the business grows, the template's limits get in the way, and the website has to be rebuilt. A custom design with clean code is created for your business and your customers: such a website sells better, is easier to remember and grows with you.

CriterionReady-made templateCustom design and clean code
UniquenessHundreds of websites use the same templateCreated only for you
Fit with your brandPartialFull
SpeedSlow because of extra code and librariesFast, nothing extra
SEOHard to controlFully under control
Later changesLimited by the templateNo limits
Real costLow at first, high when it must be rebuiltOne correct investment

What problems a template causes over time

  • Customers cannot tell your website apart from competitors' websites.
  • Any non-standard change becomes hard and expensive.
  • The template's author stops updating it, and the website becomes outdated.

Why we work only with custom design

A website is the face of your business and its main sales tool. We create the design from scratch for your customers and goals, and build it with clean code.

From our experience

We designed all our websites from scratch, for example the Wine & Grapes Spa, Granada and Shake Interior Design websites.

From our work

Full portfolio

Have a project?

We will tell you which technology fits your project and estimate the timeline and cost.